Client
HRC Winebureau
Year
2022
Category
HoReCa
Type of Work
- Project management
- E-commerce Trends Analysis
- Technical Specification
- Testing
E-commerce solutions development
In today’s world, UI/UX plays a crucial role in shaping a brand’s impression and the success of online platforms. Users expect easy navigation and an aesthetically pleasing design, and these elements directly determine whether they’ll return to a website. High-quality UI/UX is not just about visuals; it’s about creating a natural and enjoyable interaction with the brand, especially in e-commerce, where functionality and user experience directly affect sales.
Objective
When the new brand HRC Wine Bureau was created, it became clear that success in the HoReCa sector required innovative e-commerce solutions. The task was to develop a modern, efficient, and appealing platform that would meet the demands of the competitive market in Ukraine.
Project Description:
At the beginning of the project, the team conducted an in-depth analysis of existing e-commerce platforms, which helped identify the best practices for managing sales and creating unique value for customers.
The focus was placed on features that allow centralized management of purchases for individual establishments and chains. The platform provides 24/7 access to real-time information about inventory and product availability, enabling clients to plan their purchases efficiently and control stock levels.
To enhance the user experience, we added a “selection” feature that allows clients to digitize tastings, commercial offers, and create wine and bar menus. This feature not only increases convenience but also makes the platform a unique tool for the HoReCa industry.
Special attention was given to transitioning to a modern UI/UX design. The new visual concept provided an intuitive interface and appealing design that makes it easier for users to navigate the site and engage with all its features.
Project Stages:
- Research and Analysis: сonducted a thorough analysis of the existing website, including user behavior, pain points, and areas for improvement.
- UI/UX Design: сollaborated with designers to develop wireframes, mockups, and prototypes that prioritize usability and visual appeal.
- Development: implemented the new design using modern web development technologies, ensuring compatibility with various browsers and devices.
- Testing and Iteration: conducted extensive testing to identify and address any usability issues or bugs, iterating on the design and functionality as necessary.
The redesign of the HRC Wine Bureau platform not only improved its visual appeal but also significantly enhanced its functionality and usability.
The innovations and UI/UX solutions, adapted to modern standards, transformed the platform into an essential tool for businesses in the HoReCa sector, helping HRC Wine Bureau clients work faster and more conveniently while enjoying the new online service features.
