Client
Dr. Korshak
Year
2023
Category
Сosmetology
Type of Work
- Personal Brand
- Content Management
People choose brands, but trust people. This golden rule applies to every specialist.
Objective
Cosmetology is one field where a personal brand is truly crucial. A cosmetologist is not just a specialist in aesthetics but a partner in supporting confidence and self-esteem. Oleksandra Korshak is a cosmetic doctor you can trust. Skilled, driven, and always striving for growth, she approached me to revamp her professional Instagram and establish a personal brand. Our goal was to bring out Oleksandra’s individuality, crafting an authentic presence that genuinely reflected her rather than imposing social media’s typical templates.
We took a thoughtful approach to her brand creation, working with stylists, organizing photo shoots, and filming videos where Oleksandra shared professional insights on popular techniques and treatments. We placed special emphasis on her personal values and unique approach to work and life. The results quickly followed: her page began attracting engaged followers, and clients actively commented and interacted with her content, boosting their trust and loyalty toward Oleksandra.
Project Contributions:
- Brand Positioning: We created a clear positioning strategy that emphasizes Oleksandra’s authority in cosmetology. By highlighting her expertise and professional approach, we built a foundation of trust for potential clients.
- Branding: We developed a personalized brand for Oleksandra that reflects her as a multifaceted expert with a unique approach. From visual identity to social media messaging, every element conveys her professionalism, deep knowledge, and personality, making her brand dynamic and engaging.
- Content: We implemented a content strategy that showcased Oleksandra’s expertise and experience. This included professional reviews of procedures, client tips, and engaging videos that helped attract and maintain an active, interactive audience.
This project was a successful brand-building case, where professionalism was seamlessly blended with warmth and authenticity, creating the image of a doctor people feel inclined to trust.
